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I finally created a logo for Digital Trainer, the Vitruvian Man. No doubt you’ve seen this image many times . However, I am willing to bet you know little of the background. Let me tell you the story and why I believe the Vitruvian Man symbolizes the health and lifestyle that I want to emulate through Digital Trainer.
History
The image of the Vitruvian Man was created by Leonardo Da Vinci around 1487. However, it was not originally Da Vinci’s idea. Da Vinci took the concept from a man by the name of Marcus Vitruvius Pollio, or Vitruvius as he is better known. Now Vitruvius was a military engineer, writer and an architect. In one of his writings he describes the human body in perfect proportion to itself with geometry. (You can see the man fit perfectly in a square and a circle.) So Da Vinci went and created what he felt was the illustration of such proportions.
My take on the symbolism
I believe that the Vitruvian Man is a symbol for balance in all things. The body acts as a symbol of proportions and I know that in health and fitness, this balance is paramount. There is a time for all things under the sun. A time to be fit, a time to be lazy. A time to eat healthy, a time to eat poorly. This in itself is a challenge. It is hard to still eat dessert, but only sparingly. It is hard to exercise without overtraining or undertraining. Sometimes an extreme is easier. So the challenge is in the balance.
My take on the body
If you look at the body type of the Vitruvian man, there is really no extreme to fitness. He doesn’t look much like a marathoner, powerlifter or body builder. He has abs but you can also see the faint outline of love handles. The Vitruvian Man is not underweight or overweight. He just needs a haircut.
Striving for such balance
Look at your health and your life. How does your body compare to that of ‘perfect proportions’? Are you overweight? An unhealthy eater? What do you need to do to regain that balance? Start small and each step will slowly balance the scale.
How Digital Trainer will help
At Digital Trainer, we train hard. But our life does not revolve around the gym or around the kitchen table. We make healthier choices to find the best balance in each of our lives. Come and join us so you can start making the right choices. You will not look back.
Your Digital Trainer,
Jeremiah
Comments: What are your thoughts on the logo?
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